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8 inches or $8 to support Beautiful Lengths hair donation efforts.
September 9, 2015
By: Christine Esposito
Editor-in-Chief
Pantene has embarked on the #8or8 Challenge for its Pantene Beautiful Lengths program and tapped Selena Gomez to get fans nationwide to “choose their 8”—either donating $8 or 8 inches of hair to help create free, real-hair wigs for women who have lost their hair due to cancer treatment. Since 2006, the Pantene Beautiful Lengths program has been providing free, real-hair wigs to women during the toughest fight of their lives. With the introduction of the #8or8 Challenge, the program continues t...
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